DESIGN
GUIDE

Design is always a collaboration:
a coming-together of your intentions and my creativity.

Here are some tips on getting organised. This will make the design process both fun and efficient — to save you time and money!

Once you have a sense of what you want — or what you’re happy to leave to me send me an email and we can get started.

This info is pitched at movement teachers creating pro-motion material such as flyers and posters, but this is also relevant for other kinds of projects.

If you want to work on a longer publication such as an art catalogue or dissertation get in touch and I’ll give you more specific tips on organising a bigger design project.

 

THE BRIEF

The key to a good design project is a good brief. This means first getting clear on what you want, then telling me what you want.
A clear brief saves guess work, time and saves you money. 

And don’t worry if you don’t know what you want. I’ll come up with ideas – that’s what I’m here for!

In your brief it’s helpful to describe the qualities you’d like the design to convey. Think of a few words that sum up the feeling or atmosphere of your teaching style, modality or the theme of your class / workshop.
Here are some words to get you started:

clear / vibrant / professional / informal / juicy / creative
grounded / soulful / informative / intuitive / sensory / focused
traditional / contemporary / urban / rural / natural / wild / spontaneous
elegant / quirky / slick / fluid / balanced / bright / bold / subtle
appealing to children / teenagers / men / older adults etc
accessible to everyone / beginners / advanced practice


Also tell me if you have specific colours to match existing branding. Or simply tell me your favourite colours or colours to avoid!

bright / contrasting / muted / subtle
warm / cool / neutral / black and white


SHAPE & SIZE

What size and orientation do you want for your flyers / posters?

Landscape, Portrait or Square?
DL / A6 / A5 / A4?

If you don’t mind, leave it to me.

size guide:

 

Horizontal DL
210 x 100mm

Front (above) & back (below)

Vertical DL
100 x 210 mm

Front (left) & back (right)

Horizontal A6 postcard
148 x 105 mm

Front (above) & back (below)

Front (above) & back (below)

 

Square format
148 x 148mm

Front (above) & back (below)

Front (above) & back (below)

Vertical A5
148 x 210 mm

A5 posters often fit well on community notice boards.

Vertical A4
210 x 297 mm

A4 posters have space to provide more information.


IMAGES

Images convey the energy, feeling and spirit of what you’re offering. 
Professional photos are vital!

  • Use a professional photographer to take photos of you, your class or your space, or

  • Find beautiful images online for sale or for free*, or

  • Let me know if you’d prefer me to look for the ideal image, or

  • I can fix up the images you take (although this takes more time & money), or

  • Ask me to create a montage in Photoshop (see below). This is more costly as it can take several hours.

Images must be high resolution tifs (preferably) or jpegs. (Ask me if you don’t know what this means).

And don’t forget to provide any logos you want to include.

 
 

SOURCES OF
FREE IMAGES*:

pixabay.com
unsplash.com
pexels.com
reshot.com
freestocks.org

*Make sure you’re legally entitled use any images you find on the internet.

 

+ PHOTOSHOP IMAGES
BEFORE & AFTER:

Some clients provide images they’ve taken themselves then I rework them in Photoshop.

NOTE: It takes more time to work with these kinds of images.

 
 

BEFORE: Original photos taken by the teacher at their class venue.*

AFTER: Final design including a Photoshop image that combines dancers from both photographs. *

+ PHOTOSHOP MONTAGES:

I can also layer up multiple images to convey a sense of movement.

NOTE: It takes time to cut out each layer to make the end image look convincing. This is much easier if the images are taken with a tripod and the background is exactly the same in each photograph.

PHOTOSHOP MONTAGE: Created from six photographs taken by a professional photographer in a studio.

PHOTOSHOP MONTAGE: Created from three photographs taken by a friend.

PHOTOSHOP MONTAGE: Created from ten stills taken from a video.

*NOTE: It takes a lot of time to cut out each of the bodies.

 

+ SERIES OF IMAGES:

You can also have fun and create a series of images for your flyers or posters.
Most professional printers don’t charge extra if you use up to four or six different images:

2016 Winter Postcards_Page_3.jpg

For these images Lisa and I set up a tripod to film us moving and then took stills from the video.


WORDS

Keep your words short and sweet. Give people a punchy picture of what your class or workshop will be like.

Remember to provide all the essential information such as: dates, times, venue, price and contact details.

Of course it’s tempting go into detail with lengthy descriptions, but too many words can overwhelm the reader, or overwhelm the design. If you want to give more information provide a link to a webpage or Facebook page.

Here’s a suggestion on word counts:

postcard / DL flyers : 150-200 words
A4 poster : 200-250 words

Before sending it to me:

  • Check your spelling, grammar and punctuation OR ask me to do this for you.

  • Run it past a friend to make sure it makes sense.

Please Note: A project will take longer much if you change the text during the process. Even adding a few more words, or one more date, can mean I need to adjust the whole layout…
So save yourself time and money by taking the time to get the text right at the outset.